Learn the art of digital copywriting, content writing, and social media content writing to maximize your effort on your copies and eventually amplify your marketing efforts with this Online Copywriting course.
By the end of this extensive online copywriting course, you will be able to write great copies for various digital platforms and use copywriting tips to attract customers to buy from you. IIDE’s certificate serves as a testament to the knowledge and skills you have gained.
Group Senior Marketing Manager & Creative Head, Eros International PLC
Senior Manager and Netflix Brand Strategist, The Glitch
Content Head & Senior Strategist, White Rivers Media
Digital Content Contributor, MTV India
A champion at making use of story-telling, humor, emotions, data, and technology, Anish is an award-winning Copywriter, Content Creator, and Marketer. Anish’s lively approach to delivering knowledge has made him students’ favorite at IIDE for all things related to Copywriting and Design and thus, the perfect trainer to feature in our content writing online course.
Copywriting Course Trainer (For LIVE Lectures)
Sean Andrade
Digital Marketing Trainer, IIDE
Content Marketing Specialist
Visiting faculty at various colleges and universities
Sean with his expertise in Social Media Marketing, Content Marketing, Copywriting, Video Marketing, Canva has trained at several institutes such as Chitkara College, Pillai College, NK College and KES College.
Online Copywriting Course Syllabus
Since content is the king, this online copywriting course is invaluable for everyone who wants to get into writing today. You will have learned copywriting and content creation principles for not only various social media platforms but also offline advertising campaigns.
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Basics of Copywriting
Three components essential for copywriting
What is a ‘copy’ and the different types of ‘copies’
Communication in the Digital World
Understanding the communication process
Apply communication process for digital copywriting
Importance of effective communication
Copywriting and Content Writing a science
Learn copywriting & content creation principles
Get familiar with copywriting blunders to avoid
Find out which high-school grammar rules you can bend
Digital Copywriting - Elements and Formulas
Learn about different copywriting formulas
Discover the importance of compelling headlines
Study the difference between Slogans, Taglines, & Jingles
Marketing Appeals that help with Digital Copywriting
Learn how emotions help in connecting with consumers
Discover emotions to use in your writing approach
The Copywriter’s Process
Learn processes any copywriter can follow
Discover essential copywriting tips to use
Harmony between Art & Copy
Discover importance of Art in Digital Copywriting
Learn how to create a well-designed campaign
Social Media Content Creation
Learn about social media content creation
Learn how to write content for social media
Get familiar with character limits
Copywriting Tools & Copy Presentation Techniques
Discover digital copywriting & content writing tools
“I'd say that this course is perfect for anybody who needs to understand Copywriting in and out. I thoroughly enjoyed this copywriting course because the examples and assignments are really fun. It has EVERYTHING you need to know about Copywriting. I'm glad I took up this course. :D”
Kriti Kumar
“Very thorough copywriting course. I’ve learned and been able to apply in the early stages of the class. I love the background of how we’ve always used copywriting. It’s been easy to relate to this copywriting course. I'm glad that I took up this Course. Thank you to the trainer.”
Tiffany Stephens
“I'd say that this course is perfect for anybody who needs to understand Copywriting in and out. I thoroughly enjoyed this copywriting course because the examples and assignments are really fun. It has EVERYTHING you need to know about Copywriting. I'm glad I took up this course. :D”
Kriti Kumar
“Very thorough copywriting course. I’ve learned and been able to apply in the early stages of the class. I love the background of how we’ve always used copywriting. It’s been easy to relate to this copywriting course. I'm glad that I took up this Course. Thank you to the trainer.”
Tiffany Stephens
Fees:
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What's Included
Features/Benefits
2+ Hours of Live Class
3+ Hours of Video Lectures
Attend lectures via any Device
Access to Video Lectures for 30 days
Practice Tests
Dedicated Q&A Support & Help
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Frequently Asked Questions
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How does this online Copywriting course work?
Our online Copywriting course includes a combination of high-quality video lectures and multiple practice tests. The video lectures are self-paced to ensure you can watch them at your own convenience. The assessments test your understanding of the topic to ensure you become an expert.
What devices can I watch the lectures on?
You can watch this Online Copywriting course seamlessly on a tablet, smartphone, and laptop (with i3 and above processors).
What are the timings for the online Copywriting course?
You can find the timings for the online Copywriting course Here. The schedule will be made available on email, WhatsApp and IIDE’s Learning portal. You will also be notified of any changes in the schedule by the Course Management Team.
How much time do I have to complete the online Copywriting course?
You will receive 30 days access to the lectures. You can learn Copywriting and revisit the tips as many times as you want.
I am a working professional. What if I don't get the time to watch the videos of the online Copywriting course?
We understand that as a working professional it might be difficult for you to set some time aside. However, the lectures have an average duration of 5 minutes. Since they’re online, you can watch the video lectures even while traveling. We recommend you to invest 30-45 minutes per day in order to achieve your learning goals.
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I am not comfortable watching the video lectures. I want a live session for everything.
Our video lectures are shot in HD quality, are bite-sized and include top-notch animation to simplify complicated concepts. This ensures that you are hooked to the screen. Additionally, the Copywriting course is taught by a subject-matter expert to ensure that everything you learn is accurate and relevant.
We recommend you to get started with our Free Digital Marketing Masterclass before you sign up for the Copywriting course to get a fair idea of our video and content quality. If you still feel you would enjoy learning only via live sessions, you can opt for our Post Graduate Program in Digital Marketing.
Is there a way I can test my learning?
You will get access to practice tests and quizzes with multiple choice questions. This will help you to test your knowledge.
Do I have access to this online copywriting course for a lifetime?
No, you have access to the course for 30 days from the day you start the program. Once the 30 days are over, you will not be able to rewatch the lectures.
How can I get my doubts solved?
You can add your doubts or questions to the chatbot which will be accessible from the course player. The doubts and questions will be answered by the course trainer during the live sessions. Futhermore, you can book a 1-on-1 mentoring session with the available course trainer if you still have questions.
I have more doubts/follow-up questions. What can I do?
If you have more doubts/follow-up questions, you can book a 1-on-1 mentoring session with the available course trainer. In case you still have doubts, you can reach out on [email protected], if you have any more doubts or follow-up questions. Our SEO subject matter experts are available between Monday and Saturday and will solve your doubts that surface during the course.
How much hands-on training will I get?
In the online SEO course, tools are introduced via video lectures and hands-on training is provided during the live sessions.
How many live sessions will be there for the Copywriting course?
You can find details about the number of live sessions here. If any live sessions are cancelled or extra sessions scheduled, you will be notified about the same.
I couldn’t watch the video lectures. Can I just attend the live session?
Unfortunately, no. Since the course is divided such that the concepts are explained via video lectures and doubts are answered in live sessions, it is mandatory for you to complete watching the video lectures before attending the live sessions.
Are the live sessions only for addressing doubts? Will the trainer also re-explain any particular module if multiple students have not understood them?
The main purpose of the live sessions is to address doubts, demonstrate tools and share some more tips and tricks. However, if the trainer feels some concepts or modules need to be re-explained, the trainer can do so.
What certification will I get in this Online Copywriting course?
You will be awarded with a Certificate of Completion stating that you have secured an Online Certification in Copywriting.
What is the criteria to get the Certificate of Completion?
To get the Certificate, you have to match the following criteria:
Complete watching all the video lectures;
Secure 60% or more in the Final Assessment quizzes
Will I get lifetime access to the video recorded lectures and live sessions?
No, there is no lifetime access available for any lectures. As a part of the curriculum, you only get a 30-day of access to the entire course.
If I don’t like the course, do I get a refund?
IIDE follows a strict no refunds, no cancellations and no transfers policy. A refund will be given only in the case where IIDE is not able to offer you service. Due to unforeseen circumstances, the Institute reserves the right to postpone/reschedule any batch. Fees paid for one module cannot be transferred to another module or to another student/person.