If you’re wondering what the scope of digital marketing in India and worldwide looks like, then reading this blog may be a good headstart! You can find out about the growth, future, nature, job scope, and a lot more and dive deeper into the scope of digital marketing in India and globally.
But before we delve into the need and scope of digital marketing, let’s understand the importance of digital marketing and why do companies use it.
Digital Marketing is the marketing activity of promoting goods/services using digital channels. And today, almost everyone is online. With access to cheap data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially.
So, connecting the dots, if the companies want to connect with their
- Potential customers on a global level
- Engage with them
- Create brand awareness
- Sell and promote products/services at affordable prices
- Earn higher ROI
Then they can carry out all of this through digital marketing. Here’s an interactive and highly insightful Free Masterclass on digital marketing basics if you wish to learn from the industry leader Mr. Karan Shah, CEO & Founder of IIDE.
Businesses today leverage digital channels such as social media, search engines, email, and websites to connect with current and prospective customers. Companies also hop on the bandwagon of the latest digital marketing trends to update themselves with the current industry standards.
Now, let’s look at the growth of digital marketing.
The Growth of Digital Marketing after the Pandemic
During the pandemic, the scope of digital marketing rose to newer levels. All of us, corporates, businesses, households, and individuals, adapted to digital technology faster and more smoothly.
Even after 2022, the year when everyone recovered, digital is still driving the economy and will continue to do so in decades to come.
But in 2023, what will be the scope of digital marketing? Here’s what I think-
A lot of digital marketing trends have been introduced to the billion-dollar digital marketing industry in 2022 and in 2023 they will be put to commercial use.
For example, AI was considered the luxury of blue-chip companies such as Microsoft, Google, etc but with ChatGPT and other AI tools, artificial intelligence is now at the doorstep of any and every human with a smartphone.
Another example could be the surprising growth of Quick Commerce such as Zepto, Rapido, etc. In 2021 & 2022, you might have seen only popular brands such as Lays, and Pepsi on the quick commerce menu but today home-grown brands such as Tags, Nuaa, etc are competing and winning on the quick commerce list.
Another strong factor that will aid the growth of digital marketing in 2023 is the growth in the number of smartphone users in India and globally. The pandemic and Covid-19 accelerated the number of internet users and also the average time a user spends on their smartphone.
According to Business Today, users spent more than 4 hours on social media during the pandemic and lockdown, the time when they had nothing else to do.
So the presumption would be that post the pandemic, the usage would drop drastically when people go back to work and have hectic schedules. Turns out, according to Techjury, a user spent 2 hours and 30 minutes on social media daily in 2022. This number, even if it doesn’t grow, will definitely not drop in years to come.
Another significant impact of covid-19 has been the tremendous growth of OTT platforms which resulted in being one of the fastest-growing markets in the world.
So, all in all, going digital is the only solution for businesses and digital marketing is going to be the hottest career in choice in 2023, owing to the boost that the pandemic gave digital platforms.
Scope of Digital Marketing in the Future
As mentioned above, the growth of digital marketing has been very impressive and the numbers show that the growth is going to see an upward trend in the future. Simply put, the future of digital marketing looks secure and bright.
More and more opportunities will keep coming in and thus, being creative, innovative, and updated with the latest trends would be the basic principle of every digital marketer.
The growth that we have witnessed on the Internet over the years especially since covid, is here to stay. People are adapting to the new normal and in fact are now very comfortable with carrying out things online, be it for shopping, ordering food or medicines, or even carrying out banking transactions online!
Hence, to cater to these new-formed demands of consumers, digital marketing is extremely essential.
In addition to this, an important aspect to consider is the future generation will be a part of the already digital world and will be accustomed to everything being online. So to be able to deliver to these future consumers, companies must make digital marketing efforts starting today.
An important takeaway from all this is that the future of careers in digital marketing is very promising and if you have an inclination toward digital marketing, now is the time to grab this opportunity to your advantage.
Pst, stick till the end to see how you can become a digital marketer.
Now, let’s take a look at the scenario of careers in digital marketing.
Careers in Digital Marketing
With the rising popularity of digital marketing, companies are demanding digital marketing professionals and experts. Even though we have started living with the pandemic and adapting to it, the job market will increasingly focus on digital and technology skills as it will enable them to work remotely. Thus, companies are looking for people who are skilled to handle digital marketing jobs.
Thus, it is highly recommended that you start learning digital marketing skills and pave a career in digital marketing. Another perk of entering this field is that if you’re a skilled digital marketer, you can expect to bag high-paying jobs at top companies.
The digital marketing career scope in the Indian internet industry alone is going to be worth $160 billion by 2025, according to a Goldman Sachs report, which is three times its current value. Thus, the number multiplies at least by 3x when it’s considered on a global scale. Many companies are shifting their focus from traditional marketing to digital marketing.
Also Read: Digital Marketing Salary in India 2023: 10-Year Plan Included
In terms of the job scope of digital marketing, the kind of jobs that are available in the digital marketing sector, one of the biggest jobs includes Social Media Marketing. Facebook now has 320 million active users in India — a million more than it does in the U.S. — making India the country with its largest user base.
Social Media Marketers not only take care of digital ads which we see on social media platforms like Facebook and Instagram but the organic posts on these social media sites as well. Read these benefits of social media marketing to understand its importance.
Within Social Media Marketing, there is a further division of jobs which includes Digital Ads Manager, Content Strategist, and Video Marketer. Looking at videos, Google-owned YouTube announced that India was its largest and fastest-growing audience in the world with more than 265 million monthly active users followed by USA, Brazil, and Japan.
It is also expected that more than 500 million Internet users will consume online videos both for entertainment, sharing, and learning, making YouTube an extremely lucrative place for companies to advertise.
Check This Out: Top Digital Marketing Jobs for Freshers & How to Land One
Along with Social Media Managers, SEO experts, and Google Ads, experts are also in high demand. SEO refers to Search Engine Optimization, which is where certain links rank on search engines like Google. Google receives over 63,000 searches per second on any given day. Stats show that a link that ranks higher on a Google Search page is likely to get more clicks.
This makes SEO an important marketing strategy for companies. There are also jobs where people look after Google Ads for a company. This is because Google accounts for over 79% of all global desktop search traffic and Google Ads convert 50% better than organic search results.
Bonus Read: 10 Proven Benefits of a Digital Marketing Career
Companies also hire people for jobs like Email Marketers, Bloggers, and E-commerce Experts, Marketing Automation all of which fall under the umbrella of Digital Marketing.
Here is the careers family tree:
The success of Digital Marketing Worldwide
Let’s look at the example of Starbucks and how the coffee giant used social media campaigns and other channels to mitigate the economic impact due to covid.
Starbucks launched its drive-thrus and home delivery services to better engage with its consumers and stay connected to them in the difficult pandemic times. They also launched their app to offer smooth navigation and offerings of their products.
They also launched a social media campaign with the hashtag #ReconnectWithStarbucks. They asked their followers to share how they were reconnecting with their loved ones and their favorite Starbucks memory.
This was a great social media campaign as it not only reminded the people of all the good memories with Starbucks but also made them feel important and valued. This way Starbucks was successful in building its brand recognition, value, and loyalty.
To know more about this, head to this Starbucks Case Study.
Also, if you found this interesting, you can explore more such case studies here.
You May Ask ‘Is Digital Marketing A Good Career in India and Abroad?
Now that we’ve seen the growth of digital marketing over the years and what the future holds, the career scope in digital marketing, and the kind of job opportunities it has to offer, a career in digital marketing is definitely a good choice.
Read this blog on Is Digital Marketing A Good Career? IIDE Weighs In if you want to dig deeper.
If you wish to embark on this journey, here’s how you can get started.
How can you become a digital marketer?
Digital Marketing is an industry that allows people as employees to explore various options and techniques. It is not meant for just one kind of person; it fits many kinds of people, including those who are creative, analytical, insightful, and technologically inclined.
The digital marketing industry is constantly changing, where sometimes the trends will be for Voice Searches, and other times understanding trends like Virtual Reality and Artificial Intelligence will be needed. The digital marketing industry is still at a very early stage.
Now, you can also become a digital marketer with high-quality education right from the comfort of your home with IIDE’s Online Digital Marketing Course. The curriculum is highly customized, concise, and real-world relevant. It is a futuristic way of learning. A digital marketing course will train you in basics to advanced digital marketing concepts post which you can easily get placed with an average salary package of INR 3 LPA.
In this course, you will learn from top-industry professionals through self-paced video courses. This is followed by weekly live online sessions with the trainers to solve doubts/queries and revise topics. You also get to ‘Book a Mentor’ for a 1-on-1 online session for additional questions.
For undergraduates, a BBA in Digital Marketing is an excellent option to start early in their careers.
In case if you have recently graduated and are looking for further studies at a postgraduate level, check this IIDE’s 11-month MBA in Digital Marketing in India.
To know more about IIDE, connect with us at [email protected] for a free counseling session.
What is the future of Digital Marketing?
The future of digital marketing is all about mobile apps.
This year, 30% of the world’s population will be connected online through a mobile device. So it only makes sense that this technology would be heavily incorporated into marketing strategies now more than ever before.
We hope this blog has helped you with insights into the scope of digital marketing in India and on a global scale. Do let us know about your views in the comments section below.